Making Money Online Through Social Media

As a small business grasping social media and all its parts as it relates to the impact it will have on your business is somewhat of a new concept for many. Small business owners wear a lot of hats and to add this to the mix brings to mind what will this do for me, what impact will it have on my business? Do I even want to expose my business to this? These are questions that so many small business owners have and the more they learn, sometimes the less they want to know. Social media marketing is not for every business today... tomorrow may be different as technology changes.

Do you remember that Kevin Costner baseball movie "Field of Dreams"? It coined the popular phrase... "Build It and They Will Come" Well, that's the mindset many designers have today when it comes to marketing their interior design business. It's important to realize that is a Hollywood fantasy. However, that fantasy could easily be adjusted to one that is more relevant for business today... "Build your social media agency media presence and they will come... in droves!" Now, it may not be next week, but come they will, provided you get out there and make your presence known.

I decided to start a little experiment and flight out to meet with companies that expressed real interest in our services and had products I really wanted to promote for them.  her response The results blew up my mind: we've gotten more clients in one month of meeting with people in person than we had gotten in the last four months communicating via phone and email.

A quick start way to social media marketing is to form a power-team of three to four businesses that have the same target market as you, but who you don't compete with on product or service. So if you're a Naturopath, you'd form a power-team with a Gym, a Yoga teacher, a Pilates teacher, a Personal Trainer and perhaps a Health Food Store. Each of your customers are health and fitness conscious and you can meet regularly either on Facebook or in your local town to share business leads.

It social media marketing was inevitable that Facebook would eventually become saturated. That time has arrived. Facebook isn't a "safe place" anymore. Spam and unwanted messages have made people just as cautious looking at their inbox, as they are with junk mail in the mailbox.

Experience is often based on how long a person has been in business. However, if you have been in business without clients, then your level of experience is still not very good. Instead of just looking at their length of time in business, ask how many clients they have serviced. If at all applicable, see if you can read client testimonials to rate whether or not this particular consultant has satisfied customers. If they have more complaints than appraisals, then you should find another consultant.

Use Fewer Social Sites - Concentrating your marketing efforts to a few of the better producing sites is more effective than spreading yourself too thin over many of the social sites. The time it takes to successfully participate in social media is substantial so you need to build a strong presence on the sites that deliver rather than trying to dominate them all.

Not all social media outlets are created equal. This may be the biggest "no duh" statement of all, but you can't do the same things on Facebook that you can do on Twitter. You can't run a YouTube channel the same way you create a music profile on MySpace.

Editorial Calendar - This tool makes your life so much easier. If you can get down on paper (or on your computer) a schedule for posting, along with your ideas for each post then you have your marketing pie half made. It's the ideas, the content, which often becomes the stumbling block. By starting an editorial calendar you can continually add to it, move things around and have ideas that are in print right in front of you. An Editorial Calendar is a great way to stay on task and moving forward.

The idea wasn't that bizarre at all. The company rebranded its' name successfully and is now doing very well in the $100 billion online travel business.